To mark the expansion and celebrate Zappfresh’s 11th anniversary, the company launched its “11:11” campaign from July 21 to July 31, offering every Meevaa product at Rs 11. The campaign generated 3,430 orders across Delhi NCR, Mumbai and Bengaluru and attracted more than 2,400 first-time customers, highlighting growing demand for high-protein, ready-to-cook vegetarian snacks among urban consumers.
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