In the personal care category, Everyuth remained the market leader in scrubs and peel-off face masks with market shares of 49.4 per cent and 75.5 per cent, respectively. The brand also improved its ranking to become the fourth-largest player in the facial cleansing segment with an 8.2 per cent market share. Nycil retained its leadership in the prickly heat powder category with a 32.9 per cent market share, while Cuticolor recorded strong performance, supported by increasing consumer demand across organised retail channels.
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