Emami Agrotech Limited is launching WeMe, a digital-first snacking brand, with a substantial investment. The company plans to build a Rs 1,000 crore brand over the next seven years. WeMe enters the market with three initial categories and an aggressive innovation pipeline. The brand leverages quick commerce and social media for consumer engagement and feedback. Emami expects WeMe to create over 1,000 direct and 3,000 indirect jobs.
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